D'BOX Creatives · Website Audit Report

Khalifa Foundation
Full Website Analysis

URLkhalifafoundation.ae/ar/home
LanguageArabic (primary) / English
TypeUAE Humanitarian Foundation
Pages Crawled12 unique pages
Report DateMay 2026
Prepared byD'BOX Creatives
Site Overview

What the site does & where it stands

The Khalifa Foundation website serves as the digital presence for مؤسسة خليفة بن زايد آل نهيان للأعمال الإنسانية — one of the UAE's leading humanitarian organisations. The site covers institutional identity, digital services, media content, open data, and community engagement. It is bilingual (Arabic primary, English secondary).

Content Depth
6/10
Strong content exists but is buried or scattered throughout the site
Navigation Clarity
4/10
9 top-level items with overlapping sections and duplicated links
Services UX
3/10
All dropdown services redirect cold to an external portal with zero context
Visual Design
3/10
Outdated layout, inconsistent imagery, heavy utility bar, dated typography
Content Freshness
2/10
News from 2023, projects end at 2020, photos last updated 2010, copyright 2021
Data Accuracy
4/10
Sheikh Mohamed's title outdated since 2022; social embeds broken
Summary: The Khalifa Foundation has extraordinary work to show — 1,422 projects, 20+ million beneficiaries, 110 countries, annual yearbooks going back to 2008. The numbers are powerful. But the website fails to surface them meaningfully. The homepage tries to be a full site in one scroll, the navigation structure is fragmented, services send users away without context, and a significant portion of content is years out of date. The foundation's impact deserves a site that matches its scale.
Page-by-Page Analysis

Every page, every section, real content

A complete deep-dive into each live page — what sections are present, the actual text and content from those sections, issues, and direct links to the live pages.

🏠 Homepage — الرئيسية
khalifafoundation.ae/ar/home
Primary Page
1
Top Utility Bar (شريط المعلومات المفيدة)
The very first element visible on every page. Contains emergency phone numbers, prayer times, font size controls (A- / A / A+), a site map link, and an advanced search link. Occupies approximately 80px of vertical space before the main logo or navigation even appears.
Emergency numbers shown: Civil Defence 997 · Ambulance 998 · Police 911 · Electricity issues 991 · Water issues 922
All pagesAccessibility featureGov portal pattern
2
Main Navigation
9 top-level navigation items — some open dropdown menus, others link directly. Items: About the Foundation (7 dropdown items), Our Services (5 dropdown items), Media Center (5 dropdown items), Open Data (2), E-Participation (4), Wedding Halls (direct), Subsidised Commodity Centres (direct), Donations (external link), Contact Us (direct). Also includes English/Arabic language toggle and user login link.
View live navigation
3
Hero Slider / Carousel (12+ slides)
A large auto-rotating image carousel with at least 12 slides covering different foundation activities. Most slides have minimal or no captions. Identified slide subjects include:
Al-Wathba event · Global Village pavilion · Recognition ceremony for humanitarian work (أوائل العمل الخيري والإنساني) · Collective wedding in Bahrain (حفل الزفاف الجماعي في مملكة البحرين) · "Nasseer" humanitarian caravans to multiple countries in health, education, and crisis response · "Clear Vision" initiative (رؤية واضحة) · Sheikh Zayed Festival (مهرجان الشيخ زايد) · Al-Bait Mutawahed halls opening across UAE · Global Village pavilion · Sheikh Zayed building for cancer treatment in Houston, Texas
Auto-rotatingUX anti-patternSlides after 1st rarely seen
4
Quick Links Bar (6 shortcuts)
A row of 6 text shortcut links below the carousel, providing fast access to commonly visited sections. Small and visually weak — easy to miss on first visit.
Links: Events (الفعاليات) · News (الأخبار) · Interactive Map (الخريطة التفاعلية) · Complaints Corner (زاوية الشكاوي) · Send Your Suggestion (أرسل اقتراحك) · Projects (المشاريع)
5
Our Services Section (خدماتنا) — 4 cards
Four service cards shown on the homepage. Note: these are different services from what appears in the main navigation "Our Services" dropdown — creating confusion about what services actually exist.
1. Submit a Complaint — "Service available to communicate with the Foundation and submit..."
2. Send Your Suggestion — "Service available to communicate with the Foundation and submit..."
3. Request Help for People of Determination — Assistance request for tuition fee support for students with disabilities
4. Supplier Registration Request — "Registering in the suppliers register is..."
Submit Complaint page
6
Leadership Profiles (3 photo cards)
Three side-by-side profile cards with photos and short bio excerpts. Each has a "Read More" link to a full biography page.
1. H.H. Sheikh Mansour bin Zayed Al Nahyan — Chairman of the Foundation. "The Khalifa Foundation was established drawing on the visions of its founder H.H. Sheikh Khalifa bin Zayed Al Nahyan..."
2. Sheikh Khalifa bin Zayed Al Nahyan — "The second President of the UAE, proclaimed on 2 December 1971, and the 16th ruler of Abu Dhabi..."
3. Sheikh Mohamed bin Zayed Al Nahyan — Listed as "Crown Prince of Abu Dhabi" [OUTDATED — he is now UAE President since May 2022]
Chairman's page
7
About the Foundation (نبذة عن المؤسسة)
A 3-paragraph text block summarising the foundation's establishment, vision, and focus areas. Accompanied by an organisational structure graphic (org.png) and a vision graphic (vsison.png — note the typo in the filename).
"The Khalifa Foundation was established by Law No. 20 in July 2007 issued by H.H. Sheikh Khalifa bin Zayed Al Nahyan, President of the State. Its vision is 'Pioneer Initiatives Serving Humanity', and its strategy focuses on the fields of health and education locally, regionally and globally. Its education strategy includes supporting vocational education projects in regional countries, while its health strategy covers malnutrition, child protection and care, plus providing safe water globally."
Full About page
8
Vision & Mission Tiles
Two visual tiles with decorative imagery presenting the vision and mission statements.
Vision: "مبادرات رائدة في خدمة الإنسانية" — "Pioneer initiatives in service of humanity"
Mission: "المبادرة في خدمة البشرية من خلال برامج مساعدات جادة لأهل العوز والكفاف" — "Taking the initiative to serve humanity through serious aid programmes for those in need and limited means"
9
News & Photos (الأخبار والصور) — 10 items
A grid of 10 news thumbnails with dates and headlines. The vast majority are from mid-2023, with a single article from July 2024. This is the most prominent content section after the hero and leadership, yet it reads as inactive and abandoned.
Most recent visible: July 11, 2024 (untitled thumbnail)
August 27, 2023 · August 19, 2023 · August 17, 2023 · August 11, 2023 · August 1, 2023
Tuesday July 25, 2023: "Development projects for the Khalifa Foundation..."
Thursday July 13, 2023: "Joint Operations Command of the Ministry of Defence announces..."
Wednesday June 21, 2023: "Khalifa Humanitarian Foundation participates in Crafts Week..."
Thursday June 8, 2023: "Khalifa Humanitarian Foundation organises the 11th collective wedding..."
Full news section
10
Latest Projects (آخر المشاريع) — data ends 2020
Year-tabbed project summary blocks. Each shows the number of projects and countries reached. The data stops completely at 2020, leaving a 4+ year gap. The site shows no projects for 2021, 2022, 2023, 2024 or 2025.
2020: 79 projects across 42 countries
2019: 87 projects across 42 countries
2018: 56 projects across 27 countries
2017: 34 projects across 17 countries
2016: 42 projects across 19 countries
Full projects page
11
Publications (المنشورات) — 15 yearbooks 2008–2022
Annual yearbooks spanning 15 years, from 2008 to 2022. Every single yearbook displays the identical foundation logo as a thumbnail — there are no unique annual covers, making the section look like 15 copies of the same file. This is a significant missed opportunity to show visual variety and progress over time.
Available: Yearbook 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008
Yearbook 2022
12
Interactive Map (الخارطة التفاعلية)
An embedded interactive map with 7 category filter buttons. The map is a strong feature but is presented small and mid-page with no guidance on what it shows or how to use it.
Filter categories: All · Subsidised goods centres · Wedding halls (قاعات الأفراح) · Health (الصحة) · Education (التعليم) · Aid (مساعدات) · Community service (خدمة المجتمع)
Interactive map page
13
Photos & Videos Gallery (tabbed section)
A tabbed section with two tabs: Photos and Videos. Photos tab shows 2 albums, both from February 2010. Videos tab shows 12 YouTube-embedded videos from 2022–2023. The videos include collective wedding ceremonies, Zayed Humanitarian Work Day coverage, and disaster relief operations.
Photos: "Projects inside the UAE" (Sat 6 Feb 2010) · "Projects outside the UAE" (Sat 6 Feb 2010)
Videos (most recent): June 20 2023 · June 15 2023 (Abu Dhabi Government Leaders Meeting) · June 7 2023 (11th Collective Wedding in Bahrain) · April 13 2023 (Al-Khouri speaking at Zayed Humanitarian Work Day) · Feb 20 2023 (Zayed Humanitarian Work Day 2015) · Aug 31 2022 (Food/medical aid flight to Sudan flood victims) · Aug 11 2022 (UAE sends food aid to Afghanistan earthquake victims) · Aug 11 2022 (15th Anniversary video) · Aug 11 2022 (Wadi Hanbouini dam project in Somalia)
Photo gallery Video library
14
Impact Statistics Counter (الأرقام)
Four animated count-up statistics. These are the most powerful numbers on the entire site, yet they appear mid-page with minimal visual weight — presented in a small counter widget after 13 other sections. This is arguably the most important content on the site and it is buried.
1,422 Projects (المشاريع) · 205 Volunteers (المتطوعين) · 20,136,418 Beneficiaries (المستفيدون) · 110 Countries (بلدان)
15
Social Media Feeds (broken)
Two embedded social media widgets — an official Twitter/X feed (@KBZ_Foundation) and a Facebook embed for the official Khalifa Foundation page. Both appear to be broken or failing to render, showing blank spaces or non-loading iframes. This is visually damaging and makes the page appear broken to visitors.
Twitter: @KBZ_Foundation
Facebook: facebook.com/KhalifaFoundation/
Twitter/X profile Facebook page
16
Partners (شركاؤنا) — 8 logos
A horizontal row of 8 partner organisation logos. Logo sizes and visual styles are inconsistent. Logos are not linked to the respective organisations.
Du Telecom · ADCB (Abu Dhabi Commercial Bank) · Dubai Police · Khalifa Fund for Enterprise Development · Civil Defence · ADNOC (Abu Dhabi National Oil Company) · COOP · Abu Dhabi Health Authority (هيئة الصحة)
17
Contact Block & Form
A contact section with phone, email, the complaint and suggestion links, and a full contact form. Also displays the physical office address and a Google Maps link. This section is nearly identical to the dedicated /contact-us page — duplicating the same content twice.
Phone: +971 2 885 5555 · Fax: +971 2 885 5588 · Email: info@khalifafoundation.ae
Address: Khalidiyah area, intersection of Mubarak bin Mohammed Street and Zayed the First Street, P.O. Box 28, Abu Dhabi, UAE
Form fields: Name · Email · Mobile (must be 10 digits) · Subject · Message
Google Maps location
18
Footer
Contains newsletter signup (email field + subscribe button), app download buttons for Android and iOS, and legal links. Both app download buttons use javascript:void(0) — they go nowhere. Copyright shows 2021 — 4 years out of date.
© 2021 All Rights Reserved — Khalifa Bin Zayed Al Nahyan Foundation for Humanitarian Work
Links: Disclaimer · Terms of Use · Privacy Policy
Disclaimer Terms of Use Privacy Policy
📖 About the Foundation — عن المؤسسة
khalifafoundation.ae/ar/khalifa-foundation/ [7 sub-pages]
About Section
1
About Us (نبذة عن المؤسسة)
The core institutional overview page. Well-written and comprehensive, covering the legal basis, vision, strategy, and scope of the foundation's work across local, regional, and global levels.
"The Khalifa Foundation was established by Law No. 20 in July 2007 issued by H.H. Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE. Its vision is 'Pioneer Initiatives Serving Humanity', and its strategy focuses on health and education locally, regionally and globally. The education strategy includes supporting vocational education projects in regional countries, while health coverage includes malnutrition, child protection, safe water globally. In addition it supports poor and needy communities in providing basic infrastructure such as schools, health clinics, water wells, bridges, and roads, and provides financial support for poor families, orphans, and the vulnerable."
Live page
2
Sheikh Mohamed bin Zayed Al Nahyan ⚠ OUTDATED TITLE
A full biography page for the current UAE President. The nav label and page header still read "Crown Prince of Abu Dhabi" — his title before becoming President of the UAE on 14 May 2022. This is a critical factual error on an active government-adjacent site.
"H.H. Sheikh Mohamed bin Zayed bin Sultan Al Nahyan, Crown Prince of Abu Dhabi [sic], Deputy Supreme Commander of the Armed Forces, and Chairman of the Abu Dhabi Executive Council. He is the third son of Sheikh Zayed bin Sultan Al Nahyan and brother of Sheikh Khalifa bin Zayed Al Nahyan."
Live page (outdated)
3
Vision & Mission (الرؤية والرسالة)
A dedicated page expanding the vision and mission beyond the two-line homepage tiles. Lists 7 mission pillars with accompanying SVG icons. Last updated 30/11/2022.
Vision: "مبادرات رائدة لخدمة الإنسانية" — Pioneer initiatives serving humanity
Mission pillars:
1. Taking the initiative to serve humanity through serious aid programmes for those in need
2. Contributing to spreading the spirit of tolerance among people to serve those in need worldwide
3. Building bridges of cooperation with local and international humanitarian organisations
4. Providing material support for various charitable programmes
5. Spreading the culture of social solidarity in UAE society
6. Encouraging voluntary work in all its humanitarian aspects
7. Moral support for outstanding humanitarian initiative-takers and encouraging people of goodwill to act
Live page
4
Foundation Strategy (إستراتيجية المؤسسة)
The strategy page uses accordion/collapsible sections for each pillar. Three strategic axes are defined, each with sub-sections for local, regional, and global scope. This is substantive content that clearly explains the foundation's operational approach.
Axis 1 — Education: "The Foundation adopted vocational education and industrial training as a core strategy for its education initiatives, to tackle unemployment and support deprived communities facing poverty, using vocational curricula that give students skills in practical fields needed by the business sector in those communities. The strategy is flexible, directing vocational education towards labour market needs."

Axis 2 — Health: Covers child and maternal care · Healthy food and combating malnutrition · Safe water · Supporting research into deadly diseases

Axis 3 — Emergency & Crisis Response: "The Foundation's strategy covers all humanitarian emergencies and crises — responding to the call of those affected, displaced and distressed wherever they are. It covers all emergency crises: floods, hurricanes, earthquakes, wars and others."

Geographic scope: Local (flexible strategy covering needy across all UAE emirates) · Regional (focus on vocational education, healthcare, clinics and hospitals) · Global (supporting UN and international humanitarian institutions through food, nutrition, safe water, and child protection)
Live page
5
Our Partners (الشركاء)
Partners page with logo grid. Mirrors the homepage partners section. No descriptions or links for partner organisations are provided.
Partners include: Du Telecom · ADCB · Dubai Police · Khalifa Fund · Civil Defence · ADNOC · COOP · Abu Dhabi Health Authority
Live page
6
UAE E-Government (حكومة الإمارات الالكترونية)
A compliance page linking to UAE federal e-government resources and digital government portals. Positioned inside the "About the Foundation" section which feels architecturally incorrect — this is a government compliance requirement, not information about the Foundation itself. Should be moved to the footer.
Live page
7
FAQ (أسئلة شائعة)
Frequently asked questions covering the foundation's work, eligibility for services, application procedures, and general enquiries about how to get involved or request assistance.
Live page
Services
1
Group Wedding Registration (خدمة التسجيل للعرس الجماعي)
Registration service for participating in the Foundation's collective wedding ceremonies (أعراس جماعية). The Foundation organises regular group weddings in the UAE and abroad (e.g. Bahrain) as a social support service. No eligibility information, process explanation, or expected timeline exists on the main site — clicking the link sends users directly to the external eServices portal.
External eServices portal
2
Supplier Registration Request (طلب تسجيل مورد)
Suppliers wishing to register with the Foundation to provide goods or services. Also appears as a card in the homepage services block (creating a confusing duplication). From the About page: "Registering in the suppliers register is an important step..." No criteria or document requirements shown before redirect.
Supplier registration info page
3
Registration to Work as Foundation Coordinator (التسجيل للعمل كمنسق)
Individuals wishing to serve as volunteer or paid coordinators for the Foundation's activities and programmes can register through this service. No job description, qualifications, or commitment level are described before the portal redirect.
External eServices portal
4
Exhibition Registration (التسجيل للمعرض)
Registration service for participating in exhibitions organised or supported by the Foundation, such as the crafts and cultural exhibitions it holds. No upcoming exhibition dates or themes are communicated.
External eServices portal
5
Competition Registration (التسجيل للمسابقات)
Registration for competitions run by the Foundation, such as traditional food competitions (مسابقة الأكلات الشعبية — visible in the nav on the wedding halls page). No active competition listings or deadlines shown.
External eServices portal
6
People of Determination Aid (طلب مساعدة لأصحاب الهمم) — only on homepage
A financial assistance service for people with disabilities — specifically covering tuition fee support for students with disabilities. This service does NOT appear in the main navigation "Our Services" dropdown. It only appears in the homepage services block. A significant discoverability failure for a vulnerable audience.
Live page
7
Submit Complaint / Send Suggestion (appears in 3–4 locations each)
Two core feedback services that appear in multiple locations: E-Participation dropdown, homepage quick links bar, homepage services block, and Contact Us page. This redundancy indicates a lack of information architecture planning rather than user-friendly access.
Submit Complaint Send Suggestion
📢 Media Center — المركز الاعلامي
khalifafoundation.ae/ar/media-center/ [5 sub-pages]
Media
1
News (الأخبار)
News articles with date, headline, and thumbnail. Most recent visible article is July 2024 (1 article). The bulk of content is from mid-2023. No category filters, no search, no pagination labels — it simply loads a grid and the user must scroll to discover more.
Sample recent headlines:
July 11, 2024 — (unlabelled thumbnail, latest entry)
July 25, 2023 — "Development projects for the Khalifa Foundation in..." (مشاريع تنموية لمؤسسة خليفة...)
July 13, 2023 — "Joint Operations Command of the Ministry of Defence announces end of..."
June 21, 2023 — "Khalifa Humanitarian Foundation participates in Crafts Week..."
June 8, 2023 — "Khalifa Humanitarian Foundation organises the 11th Collective Wedding..."
Live news page
2
Projects & Initiatives (المشاريع والمبادرات)
Year and country filter interface. A dropdown lets users select from every country in the world (an extremely long list). Projects shown span health, education, crisis response, and community development categories. The data is rich but entirely stops at 2020. The page has no data for 2021, 2022, 2023, 2024, or 2025.
Year/country filters available
Last known data: 2020 (79 projects, 42 countries)
Categories visible in project descriptions: Schools, clinics, water wells, hospitals, food distribution, collective weddings, vocational training centres, disaster relief
Live projects page
3
Events (الفعاليات)
Foundation events listing page. The same section is accessible via the homepage quick links bar, creating a dual entry point that is actually fine — events are a natural frequent-access item. However the events page itself appears to have limited fresh content.
Live events page
4
Video Library (مكتبة الفيديو)
YouTube-embedded video collection. Last video visible is from June 2023. The same 12 videos are duplicated in the homepage gallery section. Topics include: collective weddings in Bahrain, Zayed Humanitarian Work Day ceremonies, UAE disaster relief operations (Sudan floods, Afghanistan earthquake), foundation anniversary coverage, and infrastructure project documentation.
Videos: June 20 2023 · June 15 2023 (Abu Dhabi Government Leaders Meeting, June 14 2023) · June 7 2023 (11th Collective Wedding, Bahrain) · April 13 2023 (Al-Khouri at Zayed Humanitarian Work Day evening) · Feb 20 2023 (Zayed Humanitarian Day 2015 archive) · Aug 31 2022 (Aid flight to Sudan) · Aug 11 2022 (Al-Khouri interview, UAE News) · Aug 11 2022 (Food aid to Afghanistan earthquake victims) · Aug 11 2022 (4th Global Education Group Seminar, G20 Summit) · Aug 11 2022 (15th Anniversary video) · Aug 11 2022 (Wadi Hanbouini Dam, Somalia) · Aug 11 2022 (10th Collective Wedding, Bahrain, February 2022)
Live video library
5
Photo Gallery (معرض الصور) — last updated 2010
The photo gallery contains exactly 2 albums, both from February 6, 2010 — 15 years ago. The Foundation has been visually active across many events and projects since then, but none of that is reflected here. This is one of the most severely neglected areas of the entire site.
Album 1: "Projects inside the UAE" — Sat 6 February 2010
Album 2: "Projects outside the UAE" — Sat 6 February 2010
Live photo gallery
📊 Open Data — البيانات المفتوحة
khalifafoundation.ae/ar/open-data/ [2 sub-pages]
Open Data
1
Statistics (الإحصائيات)
A document search interface labelled as "statistics." Users can filter by month and year (2010–2026 year range available) to find published statistical documents. When the page loads, the table is empty — no documents are visible by default. The page was last updated 17/11/2020. Despite a date range showing up to 2026 in the filter, no actual data documents appear to be present.
Filter interface: Month selector (January–December) + Year selector (2010–2026)
Table columns: # · Title (العنوان) · Publication Date (تاريخ النشر) · Type (النوع)
Default state: Empty table — no documents shown on load
Last page update: 17/11/2020
Live statistics page
2
Open Data Policy (سياسة البيانات المفتوحة)
Policy document explaining the Foundation's approach to data openness in alignment with UAE federal e-government open data directives. This is a compliance requirement rather than high-value content for most visitors.
Live policy page
💬 E-Participation — المشاركة الرقمية
khalifafoundation.ae/ar/e-participation/ [4 sub-pages]
Engagement
1
Digital Participation Policy (سياسة المشاركة الرقمية)
Policy page outlining the Foundation's commitment to digital civic engagement — how it listens to and involves the public through digital channels. A regulatory compliance page.
Live policy page
2
Contact the General Manager (تواصل مع المدير العام)
A direct channel for the public to reach the Foundation's General Manager. Acts as a transparency and accountability mechanism. A good feature, but buried inside the E-Participation section where most users would not think to look for it.
Live page
3
Social Media Channels (قنوات التواصل الاجتماعي)
A page listing the Foundation's official social media accounts. Also represented (broken) as embedded feeds on the homepage. No embedded content here — just links to profiles.
Live page
4
Send Your Suggestion (أرسل مقترحك) — 4 locations on site
A suggestion submission form. This single page is linked from four different places on the site: E-Participation dropdown, Homepage quick links bar, Homepage services block, and the main nav footer. Multiple entry points for the same page indicates the content was added reactively rather than architecturally planned.
Live suggestion page
🏛️ Standalone Pages — Top-Nav & Utility
Wedding Halls · Subsidised Centres · Contact · Legal
Utility Pages
1
Wedding Halls — Al-Bait Mutawahed (قاعات البيت متوحد)
One of the Foundation's most distinctive physical services. 8 multi-purpose halls built across the northern UAE emirates. The halls are used for weddings, meetings, exhibitions, training workshops and more. Each seats approximately 1,200 people with ample parking.
"The 'Al-Bait Mutawahed' halls are among the most important initiatives benefiting the community, used for various occasions such as weddings, meetings, exhibitions, training workshops, and more."
Locations: Dubai (Al-Warqa'a 4) · Sharjah (Muzayra' + Al-Madam) · Ajman (Al-Ruqaib 2) · Ras Al Khaimah (Al-Rifa'a + Adhen) · Umm Al Quwain (Al-Salama) · Fujairah (Al-Hulaifat)
"Designed to harmonise with the surrounding heritage environment and desert setting, built to the latest international standards and specifications, accommodating approximately 1,200 people."
Filter by emirate: Abu Dhabi · Dubai · Sharjah · Ras Al Khaimah · Ajman · Fujairah · Umm Al Quwain
Last updated: 02/01/2021
Live page
2
Subsidised Commodity Selling Centres (مراكز بيع السلع المدعمة)
Centres distributing subsidised food goods to UAE nationals. The initiative was launched at the directive of H.H. Sheikh Khalifa bin Zayed to reduce the cost of living for citizens. At the time of last update, approximately 95,984 national families (464,089 individuals) were beneficiaries.
"This initiative was launched at the directive of H.H. Sheikh Khalifa bin Zayed Al Nahyan, out of his concern to lighten the burden of living costs for citizens, securing their needs and unifying the cost of services provided to them across all emirates, and to reinforce the values of humanitarian solidarity and social cohesion."
"The approximate number of beneficiaries reached around 95,984 national families consisting of 464,089 individuals."
Also displayed on the Interactive Map under 'subsidised goods centres' category.
Live page
3
Donations (التبرعات) — direct to external portal
The "Donations" nav item is a top-level direct link that immediately redirects to the external eservices portal — no intermediate page, no explanation of how donations are used, no impact statement, no giving levels. This is a significant missed conversion opportunity, especially for a humanitarian foundation.
External donation portal
4
Contact Us (اتصل بنا)
A full dedicated contact page that is nearly identical to the homepage contact section. Phone, fax, email, address, Google Maps embed, and a full contact form are all repeated. The duplication is unnecessary — the Contact page should be the canonical location with the homepage showing only a brief summary and a link.
Phone: +971 2 885 5555 · Fax: +971 2 885 5588
Email: info@khalifafoundation.ae
Address: Khalidiyah area, intersection of Mubarak bin Mohammed Street and Zayed the First Street, P.O. Box 28, Abu Dhabi, UAE
Live contact page
5
Legal Pages (Footer)
Standard legal pages in the footer — Disclaimer, Terms of Use, Privacy Policy. These appear to follow the standard UAE government portal template. Nothing unusual in content, but the footer still shows copyright 2021.
Disclaimer Terms of Use Privacy Policy
Issues Log

All issues found — ranked by priority

14 issues documented across all pages, from critical factual errors to structural UX problems.

#
Issue
Priority
Effort to Fix
01
Sheikh Mohamed bin Zayed's title is incorrect
The nav item, page URL slug, and page content still read "Crown Prince of Abu Dhabi." He became President of the UAE on 14 May 2022 — over 3 years ago. This is factually wrong and potentially embarrassing on a government-adjacent site.
Critical
Same day fix
02
News content is 1–2 years out of date
Only one article from 2024 is visible (July 2024). The bulk of news content is from mid-2023. No 2025 news is present. The site reads as inactive even though the Foundation is clearly still operating.
Critical
Ongoing
03
Projects data has a 4+ year gap (ends 2020)
The "Latest Projects" section and the Media Centre projects page show no data for 2021, 2022, 2023, 2024, or 2025. Yet the Foundation's own homepage says 1,422 total projects. The disconnect is significant and damaging to credibility.
Critical
1–2 weeks
04
Social media embeds broken on homepage
The embedded Twitter/X (@KBZ_Foundation) and Facebook feeds appear blank or non-rendering. This makes an entire section of the homepage look broken. The Foundation is active on social media — the feeds should either be fixed or replaced with static social links.
Critical
3–5 days
05
Photo gallery last updated February 2010
Both photo albums are 15 years old. There are only 2 albums total. The Foundation has run hundreds of events, projects, and ceremonies in those 15 years with no visual documentation on the website.
Critical
2 weeks
06
Statistics page is empty (Open Data)
The Open Data > Statistics page shows a search interface but no documents are visible. Last updated 17/11/2020. The Foundation claims commitment to open data but the actual data page delivers nothing to users.
Critical
Content upload
07
All Services dropdown items redirect externally without context
Every item in the "Our Services" nav dropdown sends users directly to the external eservices.khalifafoundation.ae portal. No eligibility criteria, process explanation, required documents, or expected timeframe is communicated before the redirect. Users are dropped cold into an unfamiliar system.
High
2–3 weeks
08
Navigation has 9 top-level items with inconsistent logic
Wedding Halls and Subsidised Commodity Centres sit as standalone top-level nav items alongside major sections like About and Media Center. The navigation mixes service-level pages with section-level pages. Donations is also a top-level item that immediately leaves the site.
High
IA design sprint
09
People of Determination service missing from main nav Services
The disability assistance service only appears in the homepage card block. It is absent from the "Our Services" navigation dropdown. Users specifically looking for disability support who go to the Services nav menu will not find it.
High
1 day
10
Impact statistics are buried mid-page and undersized
1,422 projects, 20,136,418 beneficiaries, 110 countries — extraordinary numbers that appear in a small counter widget as section 14 of 18 on the homepage. These should be the first thing a visitor sees.
Medium
Redesign only
11
"Send Your Suggestion" appears in 4 separate locations
Homepage quick links · Homepage services block · E-Participation dropdown · Nav footer links. This redundancy signals missing IA planning rather than deliberate user-friendliness.
Medium
IA restructure
12
All 15 yearbooks display the same generic logo thumbnail
The Publications section shows 15 identical tiles — no distinct covers, no visual differentiation between years. Looks like a list of empty files rather than 15 years of documented humanitarian work.
Medium
2–3 days
13
App download buttons are broken (javascript:void(0))
Both Android and iOS download buttons in the footer link to javascript:void(0) — they do nothing. Either the app doesn't exist, was discontinued, or the links were never properly set up. They must be removed or fixed.
Medium
1 day
14
Footer copyright stuck at 2021
The footer reads "© 2021 All Rights Reserved." A simple template fix to make this auto-update to the current year would resolve this permanently.
Low
30 minutes
Recommendations

Strategic UX improvements

10 improvements ranked from structural redesign to quick wins. Each includes what to do and why it matters.

🎯
Lead with impact, not structure
Redesign the hero to open with the foundation's three most powerful numbers: 20,136,418 beneficiaries — 1,422 projects — 110 countries. These numbers are buried in section 14. Making them the hero headline transforms the first impression from "government portal" to "extraordinary humanitarian organisation." Follow with a single strong image and one clear CTA.
Homepage redesign
🗂️
Consolidate navigation to 5 clear pillars
Reduce from 9 top-level items to 5: About · Impact · Services · Media · Get Involved. Wedding Halls and Subsidised Centres move under Services. Donations becomes a persistent CTA button (not a nav item). The Open Data and E-Participation sections are merged into Impact and Get Involved respectively.
IA restructure
📋
Build a Services landing hub
Instead of nav items that immediately redirect to an external portal, create a Services Hub page listing all services with: who it's for, eligibility criteria, required documents, and expected timeframe — then a button to the eServices portal. This reduces abandonment, builds trust, and is especially important for the People of Determination service which is currently invisible in navigation.
Services UX
🌍
Create an Impact section (merge projects + stats + map)
Combine Projects & Initiatives, Statistics, Open Data, and the Interactive Map into a single "Impact" section. Add year, country, and category filters. Show year-on-year progress visually. Update data to cover 2021–2025. The data exists — it just isn't on the website. This would be the most visited section of a redesigned site.
Content strategy
📸
Urgently refresh photo and video content
The photo gallery is 15 years old. Adding even 20–30 photos per quarter from recent events transforms the perception of whether this organisation is active. Fix or remove the broken social embeds. Replace the homepage's 12-slide carousel with 3 handpicked featured stories — each with a strong image, a clear headline, and one CTA.
Content update
📬
Unify all engagement in "Get Involved"
Complaints, Suggestions, Contact the GM, Social Media, Newsletter subscription, and Volunteer/Coordinator registration are scattered across 4 nav sections. One "Get Involved" section with sub-items "Contact Us," "Send Feedback," "Volunteer," and "Donate" consolidates all engagement touchpoints and eliminates the 4-location duplication of "Send Suggestion."
IA restructure
💰
Add a Donations landing page
The Donations nav item goes straight to the external portal. Create a brief intermediate page: why donate, recent impact, how funds are used, and giving levels if applicable — then a prominent "Donate Now" CTA. This builds trust and context before a financial decision. It's especially important for first-time donors who need reassurance before entering payment details on an external system.
Conversion UX
📱
Mobile-first navigation redesign
The utility bar + main nav + language toggle stacks consume ~180px on mobile before any content appears. Collapse utility links into a single drawer/icon, reduce the main nav to 5 items (plus a Donate button), ensure logo and primary CTA are visible on all viewports. The current mobile experience is heavy, cluttered, and makes the site feel like a desktop-only product.
Mobile UX
🔧
Fix the quick wins immediately
Some issues require no design work at all: (1) Correct Sheikh Mohamed's title to "President of the UAE." (2) Fix or remove the broken app download buttons. (3) Auto-update the footer copyright year. (4) Add unique cover images to yearbook tiles. (5) Add publication dates prominently to all content. (6) Remove the duplicate contact form from the homepage — keep it on the Contact page only. All of these can be done within a week.
Quick wins — 1 week
🔄
Establish a content maintenance schedule
The site's biggest problem is not design — it's content abandonment. A site can be beautifully designed but if news is 2 years old and photos are 15 years old, it destroys trust instantly. Implement: monthly news publishing · quarterly photo/video additions · annual yearbook publication · project data updates per year · automated copyright year · a "last updated" indicator on key sections. Assign a content owner with calendar reminders.
Process improvement
Site Architecture

Current sitemap & proposed restructure

The current sitemap maps every live page with its exact URL and a note on what content it holds. The proposed sitemap shows the recommended new structure with what each page should contain.

Home
Homepage (/ar/home)
18 sections: utility bar, nav, carousel (12 slides), quick links, services (4), leadership profiles, about text, vision/mission, news (10), projects (2016–2020), yearbooks (15), interactive map, photos+videos gallery, impact stats, social feeds, partners, contact form, footer
About the Foundation
About Us
Foundation history, legal basis (Law 20, July 2007), vision, strategic focus areas — health, education, clean water, vocational training
⚠ Sheikh Mohamed bin Zayed (outdated title)
Biography — title still says "Crown Prince of Abu Dhabi" since 2022 he is UAE President
Vision & Mission
Vision: "Pioneer initiatives serving humanity" + 7 mission pillars with icons. Last updated 30/11/2022
Foundation Strategy
3 pillars: Education (vocational) · Health (child care, nutrition, safe water) · Emergency & Crisis Response. With local/regional/global scope per pillar
Our Partners
8 partner logos: Du, ADCB, Dubai Police, Khalifa Fund, Civil Defence, ADNOC, COOP, Health Authority — no links or descriptions
UAE E-Government
Links to UAE federal e-gov portal — compliance page, wrong section placement
FAQ
Common questions about the foundation's work, services, eligibility, and how to apply
Chairman's Speech (Sheikh Mansour)
Not in main nav but linked from homepage leadership card
Sheikh Khalifa biography
Biography of the late Sheikh Khalifa, founder of the Foundation, former UAE President
Our Services
Group Wedding Registration → external
No context page — direct redirect to eservices portal. Used for collective wedding ceremony applications
Supplier Registration → external
Register as supplier/vendor to the Foundation. Also on homepage services
Coordinator Registration → external
Register to work as a Foundation coordinator or volunteer
Exhibition Registration → external
Register for foundation-run exhibitions, crafts shows
Competition Registration → external
Register for foundation competitions (e.g. traditional food competition)
Submit Complaint
On homepage services + quick links + E-Participation dropdown (3 locations)
People of Determination Aid
Tuition fee support for students with disabilities — NOT in main nav Services dropdown, only on homepage
Supplier Registration (info page)
Info page before portal redirect — exists but not linked from nav dropdown
Media Center
News
Articles with thumbnails and dates. Most recent: July 2024 (1). Bulk from mid-2023. No categories or search
Projects & Initiatives
Year + country filter. Data: 2016 (42 projects, 19 countries) through 2020 (79 projects, 42 countries). No 2021–2025 data
Events
Foundation events listing — also in homepage quick links
Video Library
12 YouTube videos, most recent June 2023. Also duplicated on homepage
Photo Gallery ⚠
2 albums, both from February 2010 — 15 years with no updates
Open Data
Statistics ⚠ Empty
Search interface with month/year filters but empty table — no documents published. Last updated 17/11/2020
Open Data Policy
Policy document aligning with UAE federal open data directives
E-Participation
Digital Participation Policy
Compliance policy for digital civic engagement
Contact General Manager
Direct channel to GM — transparency feature buried in E-Participation
Social Media Channels
Links to official accounts — also broken embeds on homepage
⚠ Send Suggestion (×4 locations)
This page is linked from: here + homepage quick links + homepage services + footer nav
Standalone (Top Nav)
Wedding Halls (Al-Bait Mutawahed)
8 halls across UAE: Dubai (Al-Warqa'a 4), Sharjah (Muzayra' + Al-Madam), Ajman (Al-Ruqaib 2), RAK (Al-Rifa'a + Adhen), UAQ (Al-Salama), Fujairah (Al-Hulaifat). Capacity ~1,200. Multi-use: weddings, meetings, exhibitions. Filter by emirate. Last updated 02/01/2021
Subsidised Commodity Centres
Subsidised food distribution centres. ~95,984 beneficiary families (464,089 individuals). Launched by Sheikh Khalifa directive. Also shown on Interactive Map
Donations → external (no landing page)
Goes straight to payment portal — no context, impact story, or giving levels shown first
Contact Us
Phone: +971 2 885 5555 · Email: info@khalifafoundation.ae · Address: Khalidiyah, Abu Dhabi · Full contact form — duplicates homepage section
Interactive Map
Map with 7 filters: All · Subsidised centres · Wedding halls · Health · Education · Aid · Community service. Also embedded on homepage
Utility / Footer
Site Map
Full site structure page — accessible from utility bar
Advanced Search
Site-wide search with advanced filters
User Login
In top nav bar — unclear what portal this unlocks for public users
App Download (Android + iOS) ⚠ broken
Both use javascript:void(0) — go nowhere
Key: Red = broken/outdated/redirect with no context · Amber = duplicated in multiple locations · Normal = functional page
Keep as-is
New page (doesn't exist yet)
Merge / consolidate
Fix required (title, content, links)
Move to different section
🏠 Home
📖 About
🌍 Impact
⚙️ Services
📢 Media
💬 Get Involved
🔗 Utility
Homepage
khalifafoundation.ae/ar/home
1
Hero — Impact Statement
Full-width hero leading with the 3 most powerful numbers: 20M+ beneficiaries, 1,422 projects, 110 countries. One sentence of mission context. Single CTA: "Explore Our Work" → Impact section. Remove 12-slide carousel entirely.
Redesign
2
3 Featured Stories (replaces carousel)
Three curated editorial cards — one per active focus area (e.g. a recent health project, a collective wedding, a disaster relief response). Each has a strong photo, a headline, a 2-sentence summary, and a "Read more" link. Updated monthly by comms team.
New
3
Sticky Donate CTA Button
A persistent "Donate" button in the navigation bar (not a nav item) — visible on scroll. Links to the new Donations landing page before the eServices portal.
New
4
Services Quick Access (4 cards)
4 service cards covering the most-used services. Each shows the service name, a one-line description, and "Apply" link to the Services Hub page (not directly to the portal). Cards: Wedding Reg · Supplier Reg · People of Determination Aid · Submit Complaint.
Keep / update
5
Latest News (3 articles, auto-updated)
Show only the 3 most recent news articles with date, headline, thumbnail. Auto-updated from the CMS. "See all news" link to Media section. Remove the 10-item grid.
Simplified
6
Partners Strip
A single horizontal row of partner logos with consistent sizing. Each logo links to the partner's website.
Fix links
7
Footer
Newsletter signup · Working social media links (not embeds) · Legal links (Disclaimer, Terms, Privacy) · UAE E-Gov link (moved here from About) · Auto-updating copyright year. Remove broken app download buttons.
Fix required
✕
Remove: Duplicate contact form, yearbooks section, full video gallery, full interactive map (homepage)
All of these have dedicated pages. The homepage should be a navigation hub — not a full site. Each removed section is accessible via the relevant nav item with a prominent link.
Remove
About the Foundation
/ar/about
1
Foundation Overview
History (Law 20, July 2007), founding vision, scope of work. Existing content is good — keep and lightly update.
Keep
2
Leadership — H.H. Sheikh Mansour (Chairman)
Chairman's speech and profile. Keep as-is.
Keep
3
H.H. Sheikh Mohamed bin Zayed Al Nahyan — UAE President
Update title from "Crown Prince of Abu Dhabi" to "President of the UAE." Update URL slug. Update all body text. Critical fix.
Fix title
4
Vision, Mission & Strategy (merged page)
Merge the 3 separate pages (Vision & Mission, Foundation Strategy) into one consolidated "Our Approach" page. Vision + Mission + 3 strategic axes (Education, Health, Crisis Response) + geographic scope. Reduces navigation depth without losing any content.
Merge 3 → 1
5
Our Partners
Keep partner logos. Add links to each partner's website. Add brief descriptions of the partnership.
Add links
6
FAQ
Keep and expand. Add questions about services, eligibility, donation usage.
Keep
✕
Remove: UAE E-Government (move to footer)
This compliance link does not belong in the About section. Move to footer utility links.
→ Footer
Impact (NEW SECTION — merges Projects + Statistics + Map)
/ar/impact
1
Impact Overview Page
NEW: Landing page for the Impact section. Headline impact stats (1,422 projects, 20M+ beneficiaries, 110 countries). Three focus area icons (Education, Health, Crisis Response). Links to sub-pages. This is where the Foundation's story is told with data.
New hub
2
Projects by Year & Country
UPDATED: The existing projects page, updated with 2021–2025 data. Add category filter (Health / Education / Crisis / Community). Show project title, country, type, and year. This is the most important content gap on the site.
Update data
3
Impact Statistics
MOVED from Open Data: Key statistics by year. Visual charts showing beneficiaries and project counts over time. The existing stats page is empty — this version should actually contain data.
From Open Data
4
Interactive Map
MOVED: The interactive map from the homepage becomes a full-page feature within the Impact section. Expanded filtering, larger view, location details on click.
From Homepage
5
Annual Reports & Publications
All 15 yearbooks (2008–2022) moved here. Each yearbook tile should show a distinct cover image (not the generic logo). Include a brief description of what the year covered.
From Homepage
6
Open Data Downloads
NEW: Actual downloadable datasets (CSV/PDF). Project data by year, beneficiary counts, geographic distribution. Fulfils the open data commitment that currently exists only as a policy page.
New
Services Hub (NEW landing page)
/ar/services
1
All Services Overview
NEW: A single hub page listing all available services as cards. Each card shows: service name, who it's for, eligibility summary, required documents, and an "Apply" button to the eServices portal. No more cold redirects.
New hub
2
Group Wedding Registration
Who can apply (UAE national couples), how the ceremony works, what the Foundation provides, when ceremonies are held. Then → Apply via eServices.
Add context
3
Supplier Registration
What types of suppliers the Foundation works with, procurement categories, required documents, approval timeline. Then → Apply.
Add context
4
People of Determination Aid (ADD to nav)
CRITICAL ADD: This service currently only appears on the homepage and is missing from Services nav. Add to hub with description: tuition fee support for students with disabilities, eligibility, how to apply.
Add to nav
5
Wedding Halls (Al-Bait Mutawahed) — moved here
MOVED from top-level nav into Services. Hall locations, booking information, capacity (1,200 per hall), emirate filter, contact to book. Last updated 2021 — needs refreshing.
From Top Nav
6
Subsidised Commodity Centres — moved here
MOVED from top-level nav into Services. Location finder, eligibility for subsidised goods, how to access. ~95,984 beneficiary families. Also remains on Impact Map.
From Top Nav
Media Center
/ar/media
1
News (with categories)
Keep the news section but add category filters (Health / Education / Events / Crisis Response) and a date filter. Update with current content — at minimum monthly publishing cadence. Most recent article currently July 2024.
Add categories + update
2
Events
Keep. Add upcoming events at top, past events below. Current page shows no clear upcoming events.
Keep + improve
3
Photo Gallery — urgently update
Currently only 2 albums from 2010. Add albums by year (2011–2025). Suggest minimum of 5 albums covering: collective weddings, UAE projects, international projects, events, crisis response. At least 15–20 photos per album.
15 years of updates
4
Video Library
Keep but add newer videos (current most recent: June 2023). Add category tags. Remove duplication from homepage — homepage shows 3 featured videos max with "See all" link.
Update + deduplicate
✕
Remove: Projects from Media Center
Projects & Initiatives belongs in the Impact section, not Media Center. Media Center should cover news, events, photo, video only.
→ Impact section
Get Involved (NEW SECTION)
/ar/get-involved
1
Donations Landing Page (NEW)
NEW: A page before the donation portal. Content: why donate to the Foundation, recent impact (20M+ people helped), how funds are allocated, giving levels (if applicable), testimonials or project stories. Then "Donate Now" CTA to eServices portal. This page should exist before anyone is sent to a payment system.
New
2
Contact & Feedback (unified)
MERGED: Consolidate Contact Us, Submit Complaint, Send Suggestion, and Contact the General Manager into a single "Contact & Feedback" page. Three tabbed forms: General Enquiry · Complaint · Suggestion. One canonical location for all feedback. Removes the 4-location duplication of "Send Suggestion."
Merge 4 → 1
3
Volunteer & Coordinator Registration
MOVED from Services: Register to work as a coordinator. What the role involves, time commitment, areas of work. Then link to eServices portal for registration.
From Services
4
Social Media Channels
MOVED from E-Participation: Links to all official social channels — Twitter/X, Facebook, Instagram, YouTube. With follower counts and last post preview if possible.
From E-Participation
✕
Remove: E-Participation as a standalone nav section
The E-Participation section (4 sub-pages) is dissolved: policy pages → footer, contact GM → merged contact page, social → here, suggestion form → merged contact form.
Section dissolved
Utility / Footer
Footer & utility bar
1
Disclaimer, Terms, Privacy Policy
Keep in footer — no changes needed to content.
Keep
2
UAE E-Government Link (moved here)
MOVED from About section. This compliance link belongs in the footer, not in the main site navigation.
From About
3
Open Data Policy (moved here)
MOVED from Open Data section. Policy document belongs in the footer with other policy pages.
From Open Data
4
Digital Participation Policy (moved here)
MOVED from E-Participation section. Policy document belongs in footer.
From E-Participation
5
Site Map & Advanced Search
Keep in utility bar or footer. These serve users who know what they're looking for and want to navigate directly.
Keep
6
Auto-update Copyright Year
FIX: Replace static "© 2021" with a dynamic script that shows the current year. One-line JavaScript fix.
30-min fix
7
Remove broken app download buttons
Remove or replace the Android/iOS buttons that currently link to javascript:void(0). If an app exists, add real store links. If not, remove completely.
Remove
Summary of structural changes: Navigation shrinks from 9 top-level items → 6 (Home · About · Impact · Services · Media · Get Involved) + persistent Donate button. 2 new pages created (Donations Landing, Services Hub). 4 sections dissolved or merged. 3 policy pages moved to footer. The People of Determination service added to Services nav. All feedback forms consolidated to one canonical location.
Summary

Before & After

A quick reference summary of the most important changes.

Current site — what's not working
✗9 top-level nav items, inconsistent logic (service pages mixed with section pages)
✗Sheikh Mohamed labelled "Crown Prince of Abu Dhabi" (outdated since May 2022)
✗20M+ beneficiaries buried in section 14 of 18 on homepage
✗12-slide auto-carousel — slides after #1 rarely seen
✗All 5 service nav items go straight to external portal with zero context
✗People of Determination service invisible in main nav
✗Projects data has a 4+ year gap (ends 2020)
✗Photo gallery last updated February 2010 — 2 albums only
✗Open Data Statistics page is completely empty
✗Social media embeds broken / showing blank
✗"Send Suggestion" in 4 different locations
✗Donations nav item goes directly to external payment portal
✗15 yearbooks all showing same generic thumbnail
✗App download buttons broken (javascript:void)
✗Copyright shows 2021
✗UAE E-Government page buried inside "About" section
Proposed structure — improvements
✓6 clear nav pillars: About · Impact · Services · Media · Get Involved + persistent Donate button
✓Leadership section with corrected titles and current bios
✓Impact numbers as the homepage hero — the story starts with the result
✓3 curated featured stories replace the carousel — purposeful, updated monthly
✓Services Hub with eligibility info, documents needed, timeline — then portal link
✓People of Determination service added to Services nav
✓Impact section with live project data updated through 2025
✓Photo gallery refreshed with albums by year (2010–2025)
✓Open Data section contains actual downloadable datasets
✓Social feeds fixed — or replaced with working social profile links
✓All feedback in one "Get Involved > Contact & Feedback" page
✓Donations landing page with impact context before payment portal
✓Each yearbook shows its unique annual cover image
✓App buttons fixed or removed
✓Auto-updating copyright year
✓UAE E-Gov, policy pages moved to footer where they belong